On behalf of the Luc Beauregard Centre of Excellence in Communications Research and the John Molson School of Business at Concordia University, The Gandalf Group conducted interviews with Canadian corporate leaders and performed an audit of the CEO communication function and the role they see communications playing in their organizations.
This interviews explored four themes in respect of corporate communications:
- The importance of communications to their business plans;
- The role of the CEO;
- Social media; and,
- CEO advocacy relating to public and social policy.