This research study tracks perceptions of advertising, acceptability of advertising, the importance of standards and the role of Ad Standards, perceptions of advertising by media, channel, platform, perceptions of Influencer Marketing, provides an update understanding of unacceptable ads, and examines acceptability, truth and accuracy of ads from different industries.
The Gandalf Group was commissioned by the Canadian Vintners Association to study direct-to-consumer shipping of Canadian wines.
In addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, this survey examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
An opinion research study on fees and advisory services.
The Donald Trump phenomenon has dominated political and business news and this survey with Canadian executives revisited this topic following his inauguration in January and meeting with PM Trudeau.