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Ad Standards 2018 Research: Consumer Perspectives on Advertising

by The Gandalf Group | May 4, 2018 | Ad Standards

This research study tracks perceptions of advertising, acceptability of advertising, the importance of standards and the role of Ad Standards, perceptions of advertising by media, channel, platform, perceptions of Influencer Marketing, provides an update understanding of unacceptable ads, and examines acceptability, truth and accuracy of ads from different industries.

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