A majority of Canadians are pessimistic about the economy.
This edition takes a 360 degree look at the trust relationship between brand and consumer.
This edition of the Consumerology Report takes a look at the economy and at consumption based on financial mobility and financial security. We introduce a Consumer Spending Index to anticipate consumer spending.
This edition of the Consumerology Report probed and measured perceptions and preparedness surrounding retirement as well as work and quality of life expectations.
This edition of the Consumerology Report included a mini-report researching Canadian opinion and assessment of the Canadian economy and their personal financial situations.