This research study tracks perceptions of advertising, acceptability of advertising, the importance of standards and the role of Ad Standards, perceptions of advertising by media, channel, platform, perceptions of Influencer Marketing, provides an update understanding of unacceptable ads, and examines acceptability, truth and accuracy of ads from different industries.
In addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, this survey examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we looked at Canadians’ perspectives on certain advertising themes with a spotlight on perceptions around sexism in advertising.
This survey helps shed light on how Canadians perceive the advertising they read, see, and hear.