Alex is a skilled public opinion researcher with more than fifteen years of project management experience and particular expertise at integrating research findings with strategic communications recommendations.
Alex oversees quantitative and qualitative research, designing and executing projects on behalf of a range of clients including financial services, telecoms, health care, and energy and electricity.
He moderates focus groups, conducts one-on-one interviews and provides quantitative analysis. He has developed specialized expertise in advertising testing, policy deliberation, employee and membership surveys, and message testing.
His communications expertise includes strategic planning, crisis and issues management, digital media campaigns, and media relations.
Above all, he is committed to understanding clients’ business needs and deriving the insights they need to address objectives.
He has helped dozens of clients transfer critical research findings into actionable communications strategies and tactics.
Alex holds a BA and MA from the Unviersity of Toronto and has worked across Canada in both French and English. Prior to joining The Gandalf Group, Alex held senior roles in government and politics, serving as the communications director to the former Deputy Prime Minister of Canada, Minister of Justice and Attorney General, Minister of Health and Minister of Public Safety.