A majority of Canadians are pessimistic about the economy.
Contrary to what we might think, Canadian commuters are actually much more likely to look forward to their commute than to dread it.
Canadians remain guardedly optimistic for the future, but are not comfortable returning to past spending habits let alone taking risks.
This edition takes a 360 degree look at the trust relationship between brand and consumer.
This edition of the Consumerology Report looks underneath gender stereotypes to see how people actually behave.
This edition of the Consumerology Report takes a look at the economy and at consumption based on financial mobility and financial security. We introduce a Consumer Spending Index to anticipate consumer spending.