A Gandalf Group survey commissioned by The Globe and Mail suggests Canadian adults are satisfied with many aspects of their lives, with the most powerful determinants being mental health and having a sense of purpose.
This research study tracks perceptions of advertising, acceptability of advertising, the importance of standards and the role of Ad Standards, perceptions of advertising by media, channel, platform, perceptions of Influencer Marketing, provides an update understanding of unacceptable ads, and examines acceptability, truth and accuracy of ads from different industries.
49th Quarterly C-Suite Survey: Sexual Harassment in the Workplace & The Future of Canada’s Retail Sector
Topics for this survey include sexual harassment in the workplace and the future of Canada’s retail sector.
The Gandalf Group was commissioned by the Canadian Vintners Association to study direct-to-consumer shipping of Canadian wines.
In addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, this survey examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
Topics for this survey include interest rates, minimum wage increases and NAFTA.