Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
44th Quarterly C-Suite Survey: Brexit, International Trade & Canada-China Trade Relationship, & Assessments of the Federal Government at the 1-Year Mark
Topics in this survey include, the state of the Canadian economy, the implications of Brexit on Europe & Global Business, Prime Minister Trudeau’s visit to China, International trade including the Canada-China trade relationship, and assessments of the new federal government’s performance at the 1-year mark.
Samsung is in damage control mode over exploding Note 7 smartphones. David Herle tells BNN how the Samsung can save its brand and repair its reputation with both consumers and carriers.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we looked at Canadians’ perspectives on certain advertising themes with a spotlight on perceptions around sexism in advertising.
43rd Quarterly C-Suite Survey: POTUS Election, Trade Agreements, Assessment of Federal Government & Climate Change Policies
Topics in this survey include, the state of the Canadian economy, the US presidential election, trade agreement ratification and expansion, climate change policies, and assessments of the new federal government’s performance.
42nd Quarterly C-Suite Survey: Government Stimulus, Carbon Pricing, The Impact of the Low Dollar, & Market Conditions on Business
Topics in this survey include, the state of the Canadian economy, support for federal government deficits, stimulus, policies that could promote growth, productivity, support for climate change initiatives, carbon pricing and phasing out fossil fuels, the effects of the weak Canadian dollar and low commodity prices, changes companies have made to their business plans, and cuts to staffing, capital spending.
41st Quarterly C-Suite Survey: Expectations for the New Federal Government, Trans-Pacific Partnership & Paris Climate Change Conference
Topics for this survey include the state of the Canadian economy, the new federal government’s mandate and priorities, the Trans-Pacific Partnership trade deal, the Paris climate change conference.
A survey on pension reform conducted on behalf of the Healthcare of Ontario Pension Plan (HOOPP).
Topics for this survey include the state of the Canadian economy, monetary and fiscal policy responses to the recession, opinion about the federal election – what the parties and leaders should be discussing – and attitudes to foreign markets, trade promotion and supply management.
Topics for this survey include infrastructure and needed investments in Canada’s major cities, industrial sectors poised for growth and which sectors need help to do so, reaction to the Alberta election, updates to economic outlook.
38th Quarterly C-Suite Survey: Bank of Canada Interest Rate Changes, Oil Prices, the Canadian Dollar, the Economy & the Federal Budget
Topics for this survey include interest rates, oil prices, the Canadian dollar, the economy, and the federal budget.