Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
In addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, this survey examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
Topics for this survey include interest rates, minimum wage increases and NAFTA.
In the August 2017 issue of Canadian Mining Journal, David Herle shares his thoughts on how public opinion is shaping the new reality for mining and how to advance projects in the face of hostile public opinion.
47th Quarterly C-Suite Survey: Trade, Currency & Monetary Policy: Uncertainty for North America’s Economy
Topics for this survey include trade policy, NAFTA, softwood, the second quarter of the Trump administration, monetary policy, interest rates and the Canadian dollar.
On behalf of the Luc Beauregard Centre of Excellence in Communications Research and the John Molson School of Business at Concordia University, The Gandalf Group conducted interviews with Canadian corporate leaders and performed an audit of the CEO communication function and the role they see communications playing in their organizations.
Canadian Investors’ Survey Identifies High Satisfaction with Financial Advice Services & Agreement with Current Approaches to Advisor Compensation & Commissions
An opinion research study on fees and advisory services.
46th Quarterly C-Suite Survey: The Trump Administration & what its decision-making means for Canada, Implications for the Economy, Trade Negotiations, & Immigration Policy
The Donald Trump phenomenon has dominated political and business news and this survey with Canadian executives revisited this topic following his inauguration in January and meeting with PM Trudeau.
News coverage of a research study we conducted with the Ontario Chamber of Commerce on the health care system in Ontario.
45th Quarterly C-Suite Survey: The US Presidential Election & its potential impacts on trade agreements & the economy, Canadian business, & the Government of Canada’s relations with the White House
The survey focused on the implications of the election of Donald Trump for business, Canada, and key sectors such as energy.
This national survey of the Canadian public has turned up a number of interesting insights in the final fortnight of the US Presidential campaign.