Archives
Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
Pollster Panel: Who are the alienated Canadians?
David Herle and Alex Swann featured in Airquotes Media’s Pollster Panel on the Herle Burly.
Vaccine Mandates
Public polling conducted for McCarthy Tétrault LLP about vaccine mandates and the Government of Canada’s employee vaccination requirement.
Video Podcast Series: Through the Looking Glass – Race in Canada
Hosted by David Herle, this video podcast series takes us through the looking glass of a focus group boardroom and into the minds of everyday people exposing and explaining the forces that shape our opinions.
Ontario Youth Anxiously Optimistic About Their Future
We surveyed 1,500 Ontarians aged 16 to 30 from May to June 2020. The study found the majority, even those who had lost jobs or income, were optimistic their financial situation would improve within a year. This optimism is qualified however in other areas - a rising...
David Herle Speaks to CBC about Bill Morneau’s WE Charity Testimony
David Herle speaks to the CBC's Hannah Thibedeau about Finance Minister Bill Morneau's testimony on the WE charity controversy before a House of Commons committee.
2019 Federal Election Coverage
David Herle joined Steve Paikin on TVO’s The Agenda to talk about the election results and what a minority government might mean for Canadians.
Canada, let’s grow your business
Our survey conducted on behalf of SalesforceCA looks at how Canadian businesses have been future-proofing their companies in today’s economy and finds those that increased their use of digital technologies/apps most tend to be growing the fastest.
Canadian Investors’ Satisfaction with Advisor Compensation Models & Comfort with Mutual Fund Purchase Options
An opinion research study on advisor compensation and mutual fund purchase options.
The New Canadian Entrepreneurial Experience: Women and the Future of Small/Medium Business in Canada
The FemaleForce Report, commissioned by Salesforce, is a proprietary study intended to uncover the challenges and opportunities that today’s small business owners face.
Most Canadians happy, Globe survey finds
A Gandalf Group survey commissioned by The Globe and Mail suggests Canadian adults are satisfied with many aspects of their lives, with the most powerful determinants being mental health and having a sense of purpose.