Archives
Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
2019 Federal Election Coverage
David Herle joined Steve Paikin on TVO’s The Agenda to talk about the election results and what a minority government might mean for Canadians.
Canada, let’s grow your business
Our survey conducted on behalf of SalesforceCA looks at how Canadian businesses have been future-proofing their companies in today’s economy and finds those that increased their use of digital technologies/apps most tend to be growing the fastest.
Canadian Investors’ Satisfaction with Advisor Compensation Models & Comfort with Mutual Fund Purchase Options
An opinion research study on advisor compensation and mutual fund purchase options.
The New Canadian Entrepreneurial Experience: Women and the Future of Small/Medium Business in Canada
The FemaleForce Report, commissioned by Salesforce, is a proprietary study intended to uncover the challenges and opportunities that today’s small business owners face.
Most Canadians happy, Globe survey finds
A Gandalf Group survey commissioned by The Globe and Mail suggests Canadian adults are satisfied with many aspects of their lives, with the most powerful determinants being mental health and having a sense of purpose.
Ad Standards 2018 Research: Consumer Perspectives on Advertising
This research study tracks perceptions of advertising, acceptability of advertising, the importance of standards and the role of Ad Standards, perceptions of advertising by media, channel, platform, perceptions of Influencer Marketing, provides an update understanding of unacceptable ads, and examines acceptability, truth and accuracy of ads from different industries.
49th Quarterly C-Suite Survey: Sexual Harassment in the Workplace & The Future of Canada’s Retail Sector
Topics for this survey include sexual harassment in the workplace and the future of Canada’s retail sector.
Consumers Should be Permitted to Order Wine for Delivery to their Home from any Canadian Winery
The Gandalf Group was commissioned by the Canadian Vintners Association to study direct-to-consumer shipping of Canadian wines.
Ad Standards 2017 Research: Consumer Perspectives on Advertising
In addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, this survey examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
48th Quarterly C-Suite Survey: Interest Rates, Minimum Wage Increases & NAFTA
Topics for this survey include interest rates, minimum wage increases and NAFTA.