Advertising is part and parcel of our modern life and society. And Canadians understand that advertising is an economic driver that both pays for program and editorial content and is helpful to their consumer decision-making.

Canadians are also media-smart and health skeptics who view their world through a sharp lens. Thus, it’s not suprise that they  apply this same scrutiny to the advertisements they read, see, and hear.

Research report of findings

Read The Globe and Mail’s coverage of the survey: “The kinds of ads that irk Canadians most

Read Infopresse’s coverage of the survey: “Les Canadiens font peu confiance à la publicité en ligne