35th Quarterly C-Suite Survey: Social Media

This quarter’s survey asked executives about their company’s use of social media and online strategies, transitioniong to online media from traditional media, their own use of social media, and the outlook on the economy.

Executive summary of findings

Read The Gandalf Group’s op-ed in the Report on Business: “Few businesses see social media as transformative“

Read The Globe and Mail’s coverage of the survey: “Canadian executives question benefits of social media“

Research report of findings