We are The Gandalf Group

Smart. Strategic. Strong.

Principals David Herle and Alex Swann provide the support you require when you’re facing a moment of decision. When your C-suite needs loyal, trusted counsel because you simply cannot afford to get it wrong. When you absolutely need to get it right.

Learn more

Our Services

Effective communications strategies and messages do not come out of the blue sky. They come from a deep, research driven understanding of your audience and what will move them. We offer research and strategic advice in crisis management, brand development, policy advocacy, corporate or industry reputation management, issues management and communications.

Our Team

David P. Herle, LL.B

David P. Herle, LL.B

Principal Partner

Long-time strategist and pollster, known simply as Herle to many, loves all things music and sports but nothing fills his heart more than his Border Collie, Ryder (gleefully named after the Saskatchewan Roughriders). His unique laugh pierces most boardroom walls and his stature makes it easy to find him in a crowd. His podcast, The Herle Burly, is one of Canada’s leading public affairs pods and can be found at www.theherleburly.com.

Learn more about David


Alex Swann

Alex Swann

Principal Partner

Alex has worked as a consultant and researcher for a range of clients for almost fifteen years, helping them to problem-solve or understand more about their business. Previously, he spent nearly a decade in government and politics, where he earned his specialization as a generalist. He enjoys puns, baseball and any day he can learn alongside clients who face interesting challenges or want to answer important questions. With a background in communications, and having worked for organizations both large and small, he can turn lessons learned into actionable strategies.

Learn more about Alex


News & Reports