We are The Gandalf Group

Smart. Strategic. Strong.

Principals David Herle and Alex Swann provide the support you require when you’re facing a moment of decision. When your C-suite needs loyal, trusted counsel because you simply cannot afford to get it wrong. When you absolutely need to get it right.

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Our Services

Effective communications strategies and messages do not come out of the blue sky. They come from a deep, research driven understanding of your audience and what will move them. We offer research and strategic advice in crisis management, brand development, policy advocacy, corporate or industry reputation management, issues management and communications.

Our Team

David P. Herle, LL.B

David P. Herle, LL.B

Principal Partner

Long-time strategist and pollster, known simply as Herle to many, loves all things music and sports but nothing fills his heart more than his Border Collie, Ryder (gleefully named after the Saskatchewan Roughriders). His unique laugh pierces most boardroom walls and his stature makes it easy to find him in a crowd. His podcast, The Herle Burly, is one of Canada’s leading public affairs pods and can be found at www.theherleburly.com.

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Alex Swann

Alex Swann

Principal Partner

A devoted fan of the Buffalo Bills and Toronto Blue Jays, Alex pines for the return of the Montreal Expos and 70’s Canadian kitsch. He has been solving problems for clients, particularly in the fields of communications and issues management as well as for regulated sectors and businesses, for over fifteen years. He loves puns, cassette tapes, and politics.

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