We are The Gandalf Group
Smart. Strategic. Strong.Principals David Herle and Alex Swann provide the support you require when you’re facing a moment of decision. When your C-suite needs loyal, trusted counsel because you simply cannot afford to get it wrong. When you absolutely need to get it right.
Our Services
Effective communications strategies and messages do not come out of the blue sky. They come from a deep, research driven understanding of your audience and what will move them. We offer research and strategic advice in crisis management, brand development, policy advocacy, corporate or industry reputation management, issues management and communications.
Our Team
David P. Herle, LL.B
Principal Partner
Long-time strategist and pollster, known simply as Herle to many, loves all things music and sports but nothing fills his heart more than his Border Collie, Ryder (gleefully named after the Saskatchewan Roughriders). His unique laugh pierces most boardroom walls and his stature makes it easy to find him in a crowd. His podcast, The Herle Burly, is one of Canada’s leading public affairs pods and can be found at www.theherleburly.com.
Alex Swann
Principal Partner
A devoted fan of the Buffalo Bills and Toronto Blue Jays, Alex pines for the return of the Montreal Expos and 70’s Canadian kitsch. He has been solving problems for clients, particularly in the fields of communications and issues management as well as for regulated sectors and businesses, for over fifteen years. He loves puns, cassette tapes, and politics.
Ontario Youth Anxiously Optimistic About Their Future
We surveyed 1,500 Ontarians aged 16 to 30 from May to June 2020. The study found the majority, even those who had lost jobs or income, were optimistic their financial situation would improve within a year. This optimism is qualified however in other areas - a rising...
David Herle Speaks to CBC about Bill Morneau’s WE Charity Testimony
David Herle speaks to the CBC's Hannah Thibedeau about Finance Minister Bill Morneau's testimony on the WE charity controversy before a House of Commons committee.