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Each quarter, the Gandalf Group conducts a national survey of the general population for Bensimon Byrne advertising.  The Consumerology Report examines key concerns of Canadians with a focus on consumer trends and interests. It tries to relate how “macro” issues can affect trends at the “micro” or individual consumer level. In addition to tracking viewpoints from study to study, we apply a lens to a particular topic each quarter. The study was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”. 

 

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